Unlike direct mail advertising, “fulfillment” is something that is sent out to a customer or business in reply to a request or result of an action. Fulfillment services can encompass actual products or merchandise that someone ordered, a request by a business to send sales or convention material to a specific location, or, even a mailed confirmation in reply to a resort reservation to a consumer or travel agency. Fulfillment Partners, Inc – Millennium Marketing Group offers the best fulfillment services in the Orlando Florida area.
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May 24th, 2008 at 7:10 pm
Interesting article again praising the lower cost/higher response of VDP one to one marketing.
How going from $65,000 to $2,000 in print revenue can be a good thing
We recently spoke with Walter Payne, president of ImageMark and a member of PODi, who showed us that decreasing print revenue can be a good thing. The key was developing a solution that met the customer’s needs and also established the service provider as a strategic partner.
See entire article at:
http://caslon.typepad.com/worth_knowing/2008/04/how-going-from.html