Just in case you’ve been living in a cave over the past year, “Going Green” is the new initiative and battle cry for 2008 and beyond. It’s in the news, It’s on radio and television commercials. Automobile manufacturers are building Hybrids. New fuel resources are seriously being investigated. It’s all the rage.  It’s what happening now! New environmental issues such as global warming and preserving our natural rain forests as well as rising fuel and transportation costs dictate that we all begin to be a little more responsible with what resources we have left.

In fact, I predict that over the next 5 years, you will see mandates from the large users of printed material that their print buyers must begin to use Digital Print On Demand rather than traditional offset print.

Digital print on demand allows you to print only what you need, when you need it.  Because it is printed in smaller quantities and “on-demand”, it is always current – never obsolete.  An InfoTrend study done in 2003 showed that, on average, 12.6% of all printed material, nationwide, sitting on pallets in warehouses becomes obsolete and must be thrown away before the first piece is ever used. A study by Xerox back in 2002 showed that, on average, businesses will spend $4 in usage, storage, obsolescence and shipping of printed material for every $1 actually spent in printing the material in the first place.

Does that make any sense to you?

So, save some trees. Be “eco-friendly”. Go “Green” and save money at the same time! Use Digital Print On Demand from Fulfillment Partners – Millennium Marketing Group.