http://www.mmgfulfillment.com/blog Orlando Florida Fulfillment Services, Direct Mail Marketing, Advertising, Digital Print, Lead Generation, Management, Procurement, Compilation & Processing Mon, 04 Jan 2010 16:45:31 +0000 http://backend.userland.com/rss092 en Today, we just added our 11th digital production press. Out 3rd Xerox DocuColor printer. This one, called the "8002" is the latest and most technologically advanced 80 page per minute digital color production press available today. It's new chemically-produced toner eliminates the usual shiny or glossy look that typically comes from ... http://www.mmgfulfillment.com/blog/direct-mail-services/we-just-keep-growingand-growingand-growing/ We have now installed multiple in-line high-speed tabbers from Kirk-Rudy that makes it possible for us to inkjet addressee information and place multiple tabs on any side of a booklet mail piece all in one high-speed pass !   The new equipment acquisition not only puts us in compliance with the ... http://www.mmgfulfillment.com/blog/news/new-usps-booklet-tabbing-regulations-%e2%80%93-we%e2%80%99re-ready/ The addition of our second Xerox DocuColor 8000AP, bringing our total number of high-speed digital production presses to ten (10), will allow us to continue to meet our ever-increasing high demand for the variable color, variable image digital market. The Xerox DC8000AP is front-ended with EFI Fiery's latest RIP. Other than the obvious 80 ... http://www.mmgfulfillment.com/blog/uncategorized/were-installing-another-high-speed-digital-production-press/ Fulfillment Partners – Millennium Marketing Group doubles print capacity on its high-speed ink jets. With 12 print heads distributed over 4 banks, we now have the ability to ink jet variable information on an area of 6” x 13.5”in a single pass. http://www.mmgfulfillment.com/blog/uncategorized/wide-area-ink-jet-coverage/   Complete “Current-Versus-New” Pricing Analysis   Overall, it looks to be the standard 3 to 4 % increase over last year. However, a few very big changes are worth noting:   Like last year, Flats again seem to be the hardest hit. The 3-Digit sortation level of First Class automated Flats increased a little ... http://www.mmgfulfillment.com/blog/uncategorized/new-postage-rate-increase-effective-may-11-2009/ Consumers Like Cards !!!!! We've noticed a significant increase in the number and quantity of mail pieces that we are generating that includes a plastic, credit-card-sized promotional card. There are several ways to produce this effect, ranging from personalized cards that have to be hand matched and glued to the inside ... http://www.mmgfulfillment.com/blog/laser-printing/cards-are-hot-discount-gift-loyalty-or-membership-cards/ Effective March 29, 2009 the Postal Service will enact new requirements for flats. These new requirements are necessary for the implementation of the new FSS ( Flats Sequencing System) that will enable postal employees sort flats into delivery sequence.   The new requirements affect address characteristics (how the address looks) and address ... http://www.mmgfulfillment.com/blog/direct-mail/new-postal-regs-coming-requirements-for-stndrd-mail-flats/   Direct mail remains one of the most effective response-driven media channels available to marketers. It offers advantages few other mediums can match — in target ability, measurability and almost limitless creative possibilities. By being more environmentally focused and becoming environMAILists in producing and implementing direct mail campaigns, companies will continue ... http://www.mmgfulfillment.com/blog/laser-printing/direct-mail-is-greener-than-you-think/ Listen-up all you business advertising mailers. Standard mail pipelines will begin to fill over the next 30 to 60 days which may effect your scheduled in-home dates.   If you use standard mail to promote dated events or sales, you may want to begin advancing your mail drop dates a day ... http://www.mmgfulfillment.com/blog/direct-mail/standard-mail-tip-%e2%80%93-mailing-into-an-election-pipeline/ Have you ever had an application where you needed to insert multiple personalized, targeted documents into an envelope? These types of applications are normally used in a “fulfillment” environment.   Let’s suppose, for a moment, that your application entailed responding to requests from potential tourists about what types of activities exist ... http://www.mmgfulfillment.com/blog/direct-mail-services/pushing-the-new-%e2%80%9cenvelope%e2%80%9d/ Whether you are mailing First Class or Standard (bulk advertising) mail, the US Postal Service assesses postage rates, in part, by the “processing category” of your mail piece.   Knowing what category your mail piece will be placed, is extremely important when designing your mail piece. We see instances all the time ... http://www.mmgfulfillment.com/blog/laser-printing/post-cards%e2%80%a6-and-letters%e2%80%a6-and-flats-oh-my/ Four-color variable image mail is, hands-down, proving to be the single most successful innovation in mail advertising since the invention of the envelope. With success stories of mailers who have received response rates as high as 80% and return on investment rates in the one-thousand-percent range, advertisers everywhere are beginning ... http://www.mmgfulfillment.com/blog/laser-printing/getting-ready-for-variable-image/ Just in case you’ve been living in a cave over the past year, “Going Green” is the new initiative and battle cry for 2008 and beyond. It’s in the news, It’s on radio and television commercials. Automobile manufacturers are building Hybrids. New fuel resources are seriously being investigated. It’s all ... http://www.mmgfulfillment.com/blog/laser-printing/going-%e2%80%9cgreen%e2%80%9d-%e2%80%93-and-saving-digital-print-on-demand/ The USPS has petitioned the Postal Regulatory Commission to make repositional notes a permanent option on all mail. The PRC has 15 days to consider the measure; but, since it is not a controversial decision, they are expected to approve the regulation immediately. The “repositional notes,” more commonly referred to as ... http://www.mmgfulfillment.com/blog/direct-mail/repositional-notes%e2%80%9d-to-become-permanent/ In a perfect world, highly successful direct mail campaigns all have two things in common: The piece was mailed to the right person, at just the right time. But, this isn’t a perfect world. Good list selection will get your piece to the right person, but, was it at the ... http://www.mmgfulfillment.com/blog/direct-mail/mail-piece-mortality-%e2%80%93-%e2%80%9cpermanent%e2%80%9d-mailers/ Fulfillment Partners – Millennium Marketing Group’s vast array of folders and bindery equipment is capable of performing many complicated finishing tasks. Paper can be cut, trimmed, folded, nested, scored or perforated to produce a beautifully finished product. Unlike most print and mail facilities, we have the ability to secure open-end ... http://www.mmgfulfillment.com/blog/direct-mail-services/trimscore-and-fold-with-in-line-spot-glue/ On a daily basis, Fulfillment Partners – Millennium Marketing Group receives data generated by reservations being made at any one of the area’s largest resorts. Within 24 hours, that information is used to produce and mail a totally personalized confirmation reflecting which resort you are staying at, how many guests, ... http://www.mmgfulfillment.com/blog/direct-mail-services/fulfilment-of-reservation-confirmations/ Whether it’s keying membership applications from hand written forms, updating information about a member, changing addresses, or mailing out newsletters and communications, Fulfillment Partners – Millennium Marketing Group has been maintaining club memberships for some of Florida’s largest corporations for over 10 years. Our industry experience and tools allows us ... http://www.mmgfulfillment.com/blog/direct-mail-services/club-membership-file-administration/ Strategic alliances with several mailing list vendors allow the list department at Fulfillment Partners – Millennium Marketing Group to acquire the best possible mailing list for your project at the best possible price. Our data entry department can also key and compile lists from applications and entry forms. Our information ... http://www.mmgfulfillment.com/blog/direct-mail-services/procure-manage-and-compile-mailing-list/ With a combined knowledge of over 100 years in the direct mail advertising industry, there’s not much that Fulfillment Partners – Millennium Marketing Group hasn’t seen or performed. We know what works. We know what doesn’t. With an insiders’ knowledge of over 500 pages of United States Postal Service rules ... http://www.mmgfulfillment.com/blog/direct-mail/mail-design-production-consulting/