Listen-up all you business advertising mailers. Standard mail pipelines will begin to fill over the next 30 to 60 days which may effect your scheduled in-home dates.

If you use standard mail to promote dated events or sales, you may want to begin advancing your mail drop dates a day or two to compensate for the huge volume of standard mail that will soon begin inundating the mail stream.

While the US Postal Service is second to none in being able to efficiently accept and deliver large volumes of advertising mail, please be advised that, once every 4 years, candidates will dump large volumes of mail into to the mail stream which may have the effect of slowing your regular mail by a day or two.

Typically, it will begin slowly and gradually increase with the largest volume being right around election day. Most candidates operate under the strategy that, if their piece is the last piece the voter sees in the mail box just prior to going to the polls, it gives them an added advantage. As you can imagine, multiple candidates, all trying to make sure their piece is the last piece, usually results in a large bog-down of mail right around election day.

So now, you’ve been informed — be safe, mail early.