Consider Using Variable Data Printing in Your 2017 Marketing Plan

Why not try a different approach to marketing that will draw attention to your company. Personalized printing is the way to go. Variable Data Printing has raised on-demand printing to a new level. Not just in advertising, but in communicating directly with your specific customers. When you personalize your print you will get a more efficient way to talk to your customers and it will give you a higher rate of return on your investment. It will also help save you money in the long run.

Variable Data Printing is a form of digital printing that combines information from your database records with your preset document design, allowing a unique printed piece for each customer. We can print direct-mail pieces with messages customized to all your customers. A full range of personalized targeting is available to you, from simply changing a name and address to printing fully personalized one-on-one communications.  At Millennium Marketing Group, we have years of experience with Variable Data Printing.  We can vary images, text, graphics and even layouts unique to each recipient. From post cards to newsletters, short run print, on demand brochures, stationery, letterhead, in four-color process or black and white, we have the digital production presses and the software to do the job.

Print advertising has always been an effective way to reach your current or potential customers. Another way to improve your marketing efforts is by combining print advertising with some other forms of marketing. Customers today turn to digital communications, so why not reach them in as many ways as possible. Consider adding your social media sites and your company website and blog links to your direct mail for a stronger more effective marketing campaign.

Let us show you how Variable Data Printing will help your company communicate better with your customers. Call Millennium Marketing Group today at 407-998-1100.