Mail Piece Mortality – “Permanent” Mailers

In a perfect world, highly successful direct mail campaigns all have two things in common: The piece was mailed to the right person, at just the right time. But, this isn’t a perfect world. Good list selection will get your piece to the right person, but, was it at the right time?  It may be that, at the time they received your mailing, they did not need your product or service, or, were happy with the company they are currently using. But, as we all know, things change. The question is, when they become unhappy with their current vendor, or, suddenly develop a need for your product or service, will they remember who you are?

 

“Permanent” mailers always keep your name and phone number at their fingertips. These mailers contain a mounted magnet on the mail piece that can be variable lasered during the variable imaging process. The magnet is removed from the form and attached to anything metal (refrigerator, tool shed, filing cabinet etc.). We can also perform the same process with a 7-mil plastic card mounted on the lasered form that can be removed from the mailing and inserted into a card holder, wallet or purse. Both of these techniques extend your message well beyond the life of the mail piece. When they are finally ready, they have your information readily available.