Monthly Archives: March 2016

Direct Mail Is Still a Good Idea

Why Advertise by Mail

According to the Direct Marketing Association (DMA) 70% of Americans say mail is more personal than the internet. Their research also states that 39% of customers try a business for the first time because of direct mail advertising. Also, an Epsilon study revealed that 50% of consumers prefer direct mail to email.

The goal of direct mail advertising is to increase your revenues and strengthen your business. A highly successful campaign should give you a positive return on investment (ROI), and the new sales figures should more than cover the cost of advertising. The direct mail campaign is not actually a cost, but an investment. Remember, you need to spend money to make more money.

The 40/40/20 Rule in Marketing

  • 40% of the success comes from the audience.
  • 40% of the success comes from your offer.
  • 20% of the success comes from the creativity.

If You Want a Successful Campaign, Ask Yourself These Questions

  1. Are you sending direct mail at the correct time and to the right audience?
  2. Did you write the best message using valuable content to draw attention and interest?
  3. Did you include a creative offer that they can’t refuse and a call to action?

Content is important. You don’t want to send out junk mail, but rather a direct mail piece that has real value. Let us be your one-stop direct mail and fulfillment facility. We can help you find your target audience,  develop the most effective direct mail piece based upon your ideas and budget, and then we’ll print, produce and mail out the campaign on schedule and at the best postal rates..

Ideas for Direct Mail

  • Brochures
  • Coupons
  • Catalogs
  • Flyers or Pamphlets
  • Magazines or Newsletters
  • Personalized Letters
  • Postcards – Regular or Large Size
  • Sales Announcements
  • All in One Self-Mailers
  • Variable Data Printing and Imaging Ads

As you can see, there are a variety of direct mail pieces to choose from. The examples above can help get your message across to the consumer. Also, for the most effective direct mail campaign, you will want to set up a tie-in to your online resources such as a website landing page and your email and social media sites. The combination will help capture your reader’s attention and draw them into a buying cycle.

Also, consider using Variable Data Printing to personalize your marketing strategy. Personalized ads will have the recipient’s name and address and other pertinent information added to make the ad a more personal and unique experience for each recipient, and is sure to improve your response rate.

Advantages of Direct Mail

  • It’s Confidential
  • Easy to Create
  • Efficient and Cost Effective
  • You Get Measurable Results
  • Target Your Desired Audience
  • Can be Personalized
  • Physical and Relevant
  • Versatile Format Options

Millennium Marketing Group specializes in Direct Mail and we have plenty of ideas for your advertising campaign. Our dedicated team has years of experience in handling everything from start to finish. If you have any more questions on how we can help grow your business, please call us at 407-998-1100.