Monthly Archives: January 2016

Event Marketing Campaigns

Event marketing is a valuable opportunity to personally meet with current and potential customers, while building and strengthening business relationships. It is also a good way to interact with consumers and create interest and excitement in your company’s products and services. You can promote your business and improve your brand awareness, all at the same time that you generate new leads and sales. There are all kinds of events and many good reasons to sponsor an event. Here are a few of them:

Types of Events

  • Awards Ceremony
  • Business Luncheon or Dinner
  • Charity Fundraiser
  • Conference or Meeting
  • Convention or Trade Show
  • Festival or Street Fair
  • Opening Ceremony
  • Membership Gathering
  • Seminar or Training Class
  • Team Building or Sales Event

 Reasons to Have an Event

  • Educate and Inform Customers
  • Find Your Target Audience
  • Grand Opening Announcement
  • Increase Brand Awareness
  • Improve Your Sales Figures
  • Introduce New Products/Services
  • Recruiting New Customers

You want to make sure that your event is professional, memorable and a unique experience. There is a list of items to consider when coordinating an event, such as: planning and publicizing the event, advertising what you do, writing relevant content, designing and printing your marketing collateral, and delivering everything to the event on schedule.

In today’s business world, most companies use multiple types of marketing to promote their event, such as digital, email, social media and mobile marketing. Those are all effective tools, however, a key element to your total event marketing success is to distribute print collateral. Marketing collateral is the tangible printed material that supports your sales and marketing efforts and educates people about your products and services. It is also something they can take with them.

Once you decide on the message that you want to convey to your audience, the next step is designing your printed marketing pieces. It is important to remember to keep the colors and design styles consistent with your brand. There is a range of collateral items to choose from. The following are some marketing ideas to consider for your next event.

Attention Grabbing Visuals 

  • Banners
  • Posters
  • Signs

Event Marketing Print Collateral 

  • Brochures
  • Business Cards
  • Coupons
  • Gift Certificates
  • Name Tags/Badges
  • Newsletters
  • Post Cards
  • Presentation Folders
  • Sales or Media Kits
  • Sales Sheets or Information Handouts

Ideas for Giveaways 

  • Conference or Goody Bags
  • Pens, Magnets or Gadgets
  • Other Handout Items

Along with all the above items, you should consider sending out two separate direct mail advertising campaigns: send the first one to promote your event and then mail one after the event to remind customers about your company. Our highly trained staff will work with you through the entire process to help you reach your goals. We can even assist you with obtaining booth displays, promotional products for giveaways, or anything else you may need to plan a successful event.

 We have a dedicated and experienced team ready to help you plan and produce the perfect marketing products for your next event. Please call Millennium Marketing Group at 407-998-1100. You’ll be glad you did.

What’s Kitting and Assembly?

Kitting and Assembly (also known as Assembly Management or Product Assembly Services) are functions of Fulfillment Services. Kitting is the process of assembling separate items into complete sets for shipping or mailing. Depending on the customer’s order, kits are as simple as two items put together, to very complex jobs consisting of multiple pieces that may need special handling. Collating of paperwork is also a form of kitting. Actually kitting is anything that requires specific items be placed together to form a kit or set. We handle these jobs on a case by case basis, either completing them all at once or in various stages. Also, attention to detail and quality control will always make sure that each job gets done right.

Examples That May Need Kitting and Assembly

  • Awards and Prizes
  • Demonstration or Display Items
  • Gift Boxes and Goody Bags
  • Instructional or Educational Materials
  • Membership Information
  • New Product or Service Information
  • Promotional Literature
  • Product Samples
  • Sales and Media Kits
  • Welcome Kits

We work with you to develop the professional kit that you want. To make sure all is correct, we assemble a sample kit for your review and obtain your final approval. We train our Fulfillment Team on your products and job plan. Their duties include: unpacking and checking all parts; verify specific assembly instructions; prepare kitting packages for production; building, collating, inserting, packing and completing packages of printed materials and or various products; working alone or as part of an assembly line team, depending on the job requirements.

More Kitting and Assembly Services

  • Creative Handwork
  • Custom Kit Building
  • Gluing and Setting
  • Labeling and Tagging
  • Pick, Pack and Shipping
  • Poly Bagging and Shrink Wrapping

Our knowledgeable staff is fully capable of completing small projects or customized multi-piece kitting and packaging jobs. Our Account Managers are very detailed oriented and will oversee the entire project to make sure that we do everything to your specifications. Whether you need us to assemble and distribute items to 100 or 100,000, we have the right equipment, experience, and highly skilled staff to handle it all for you.

Benefits of Outsourcing Kitting and Assembly Services

  • Better Organization and Workflow
  • Customized Solutions
  • Experienced Workers
  • Faster Assembly
  • Focus on Your Real Business
  • Inventory Management
  • Maximize Packaging Efficiency
  • Quality Assurance and Control
  • Reduced Labor and Production Costs
  • Shipping and Mailing Options
  • Storage and Warehouse Space
  • Time-saving and Money-saving Operations

For more information on how we can help you improve your Kitting and Assembly projects, please call Millennium Marketing Group at 407-998-1100. It could be one of the best business decisions you ever make.