Monthly Archives: December 2015

Transpromotional (Transpromo) Marketing

What’s Transpromo Marketing?

Transpromo Marketing is the printing of promotional advertising or educational information on the open white space of either the front or back of transaction documents, such as invoices or statements.

You already send your customers invoices and statements. Perhaps you might want to include a sales and marketing piece to go with the billing. Now you can do both on the same document.

Promotional messages are printed on transaction documents, such as company invoices, healthcare billings and statements, utility bills, 401k statements, credit card and financial statements. Messages can also be placed on other important documents that a customer is sure to look at, such as insurance or membership documents. With Transpromo Printing, the options are almost endless.

Advantages of Transpromo Marketing

  • Increase in customer read, response and kept rates.
  • Ability to sell and cross-sell your products and services.
  • Opportunity to tell customers of upcoming sales or special offers.
  • Personalized messages sent to customers directly on their billing.
  • Can educate and answer customer’s frequently asked questions.
  • Lower printing costs and postage by sending all information in one document.
  • Customers spend more time reading these type documents over direct mail ads.

Printing Impressions (piworld.com) states that customers receive an average of 11 transaction documents a month, so there is a good chance the customer will read your messages. Studies have proven that over 98% of all transactional documents are opened and read once, and that 85% are read more than once. That compares to only 15% that open direct mail advertising. Also the time spent reading them is up to 3 minutes, compared to the average 15 to 30 seconds they spend reading direct mail.

Using Color on Your Documents

Xerox states that: Using color in documents increases readers’ attention spans and recall by 82%; Color also makes an impression that is 39% more memorable; Brand identity increases by 70%; Color can increase comprehension by as much as 73%. Best of all, color can increase payment response by up to 30%. By highlighting the amount owing and the due date with color, a sense of urgency is added to invoices. This can help make your customers pay their bills faster, thereby improving your cash flow.

Full Color Variable Data Printing will print your customer data on the billing and then you can add any personalized messages to each individual document to enhance the look. When you combine marketing and/or informative communications with your billings, you are sure to save money on marketing, improve customer relationships, and increase revenue. Imagine one document that can do all that.

 Printing That Fits the Bill

Transpromo Marketing is a cost-effective way to reach your existing customers with important information, special offers, coupons or any other marketing or communications program you choose. We have the experience and the equipment to make it happen. You just let us know what you would like to do.

 If you have any further questions about how you can use Transpromo Marketing at your company, please contact Millennium Marketing Group at 407-998-1100. We are here to help you grow your business.

Invoice and Statement Printing, Processing and Fulfillment

Your company processes billings, invoices and statements, but have you ever considered outsourcing these duties? Imagine an easy, time-saving, cost effective method of billing that is safe, secure and professional.

Millennium Marketing Group can print, prepare and mail out all of your transaction documents when you want them sent out. We process your invoices and statements with our digital on demand printing. These documents can be customized to meet your specific needs. Our data processing team is very experienced in the creation and delivery of documents that will help you run your business better. We will format the file, and then send it to you for a final proof.

Our variable data printers will automate your invoice and statement process. We collect your billing data and print your invoices and statements customized for each individual customer and then prepare them for mailing by folding, inserting, and metering, bar coding, and zip code presorting, then delivering them to the USPS. Remember, faster processing and delivery means you will receive payments from your customers faster.

 Invoice and Monthly Statement Printing and Fulfillment Services

  • Complete Quality Assurance
  • Color and Graphics for a Custom Look
  • Custom Programming at Little or No Charge
  • Data Merging/Customer Data in Any Format
  • Document Archiving and Storage Available
  • Transpromo Marketing and Cross-sell
  • Fold/Insert Documents, Seal/Stamp Envelopes
  • Delivered Directly to the USPS
  • Guaranteed Processing On Time, Every Time
  • Professional Design and Brand Recognition
  • Secure and Protect All of Your Sensitive Data
  • Bar Coding and Zip Code Presort for Postage Discounts

 Other Types of Transaction Documents

  • Collection Letters
  • Estimates and Quotes
  • Loan Coupons
  • Medical Bills
  • Membership Cards/Billing
  • Renewal Notices
  • Rental Bills
  • Tax Bills
  • Utility Bills.

 We know the best practices for enhancing the appearance of your transaction documents to make them more professional looking, easy to read and understand. We also have great suggestions for what information to include on your billing documents, and in the design of the remittance form and return envelope to insure prompt payment back to your company or bank lockbox. For faster payment, you can always include a link to your website to make direct payments to your company. All this information will help improve customer service, cash flow and your brand awareness.

We recommend you consider using Transpromo Marketing on open white space on the front or back of your invoice. Use the space to educate your customers or answer their frequently asked questions. You can also promote and cross-sell your products and services by adding marketing messages to your documents to help boost sales. We can assist with all that and more. We’ll sit down with you and help you develop billing and marketing solutions tailored to your company.

Outsourcing invoice and statement production allows your company to focus on the business at hand, while you rely on our company to handle these time-consuming duties. Are you concerned with accuracy and quality control? Our staff is highly trained to make sure that every detail is processed correctly throughout the entire process. You will also be assured that we have policies and procedures in place for keeping all of your sensitive information completely confidential.

 For more information on how we can help you with your billing, printing and mailing operations, please call Millennium Marketing Group today at 407-998-1100.

We are ready to assist you.