What’s Transpromo Marketing?
Transpromo Marketing is the printing of promotional advertising or educational information on the open white space of either the front or back of transaction documents, such as invoices or statements.
You already send your customers invoices and statements. Perhaps you might want to include a sales and marketing piece to go with the billing. Now you can do both on the same document.
Promotional messages are printed on transaction documents, such as company invoices, healthcare billings and statements, utility bills, 401k statements, credit card and financial statements. Messages can also be placed on other important documents that a customer is sure to look at, such as insurance or membership documents. With Transpromo Printing, the options are almost endless.
Advantages of Transpromo Marketing
- Increase in customer read, response and kept rates.
- Ability to sell and cross-sell your products and services.
- Opportunity to tell customers of upcoming sales or special offers.
- Personalized messages sent to customers directly on their billing.
- Can educate and answer customer’s frequently asked questions.
- Lower printing costs and postage by sending all information in one document.
- Customers spend more time reading these type documents over direct mail ads.
Printing Impressions (piworld.com) states that customers receive an average of 11 transaction documents a month, so there is a good chance the customer will read your messages. Studies have proven that over 98% of all transactional documents are opened and read once, and that 85% are read more than once. That compares to only 15% that open direct mail advertising. Also the time spent reading them is up to 3 minutes, compared to the average 15 to 30 seconds they spend reading direct mail.
Using Color on Your Documents
Xerox states that: Using color in documents increases readers’ attention spans and recall by 82%; Color also makes an impression that is 39% more memorable; Brand identity increases by 70%; Color can increase comprehension by as much as 73%. Best of all, color can increase payment response by up to 30%. By highlighting the amount owing and the due date with color, a sense of urgency is added to invoices. This can help make your customers pay their bills faster, thereby improving your cash flow.
Full Color Variable Data Printing will print your customer data on the billing and then you can add any personalized messages to each individual document to enhance the look. When you combine marketing and/or informative communications with your billings, you are sure to save money on marketing, improve customer relationships, and increase revenue. Imagine one document that can do all that.
Printing That Fits the Bill
Transpromo Marketing is a cost-effective way to reach your existing customers with important information, special offers, coupons or any other marketing or communications program you choose. We have the experience and the equipment to make it happen. You just let us know what you would like to do.
If you have any further questions about how you can use Transpromo Marketing at your company, please contact Millennium Marketing Group at 407-998-1100. We are here to help you grow your business.