A Sales Kit contains information to showcase your company and the products and services that you offer. They are a great marketing tool to promote new business or to make your target audience aware of your company. Sales kits can be mailed to potential customers or handed out at trade shows or during a sales call.
Creating Your Sales Kit
Sales kits come in many styles. Since you only have one chance to make a good impression, you want to make it right. You need to design your sales kit to be professional and flexible, with the ability to change or update sales and product information as needed. You want to tell the story of your company and the information should include why your company is unique and why they should pick your business over any of your competition. Also, make sure that you provide information to direct your prospective customers to your website, which is your other flexible marketing tool.
Consider Adding Some of These Items to Your Sales Kit
- Business Cards
- Business Description
- Call to Action
- Case Studies
- Contact Information
- Cover Sales Letter
- Digital Data – CDs or DVDs
- List of Products and Services
- Personalized Printed Material
- Press Releases
- Promotional or Sample Items
You can talk with one of our Account Managers who will help you research and develop a good marketing plan. They have plenty of experience with sales kit contents and with many types of presentation folders, the size and shape of bags, boxes or other containers. We can also help you with suggestions for ideas about what sales materials and promotional products you may want to include. We have creative ideas that come from our years of experience in what worked best for our other customers, in successfully putting together their sales and marketing kits.
Production and Preparation
After you’ve reviewed and decided on the sales kit design and its contents, we will finish the folders or containers and then our print production team can print and prepare the business cards, brochures, catalogs, and other print promotional materials for your sales kit. Then, we will assemble the marketing materials that you want included for your final approval.
Fulfillment and Shipping
Next, our highly skilled Fulfillment Department will assemble the kits by hand. We have many years of experience assembling thousands and thousands of sales kits. After that, we can mail your sales kits for you, saving you a trip to the Post Office, or deliver them to your office or event location or directly to your sales team. We can also store them in our warehouse and ship them out at a later date, as you request.
We have produced sales and marketing kits for our clients for over 35 years. Let us help you create the perfect marketing products to give to your customers. Contact Millennium Marketing Group at 407-998-1100.