Monthly Archives: August 2015

Creating a Direct Mail Advertising Campaign

A Step-by-Step Guide on How to Create the Ideal Direct Mail Marketing Piece.

1. Target Your Audience

    Build a Mailing List

  • Decide who you want to receive the direct mail campaign..
  • Research to find the audience that matches your marketing campaign.
  • Select By location, lifestyle, demographics such as age, gender, marital status, etc…

2. Design Your Direct Mail Piece

    Choose a Direct Mail Format or Combine More than One

  • Brochure
  • Catalog
  • Coupons
  • Flyer
  • Letter
  • Newsletter
  • Postcard
  • Self-mailer
  • Something else
  • Envelope (if needed)

     What Do You Want to Say in Your Sales Message

  •  You will need a dazzling headline to grab their attention
  • Write effective and informative copy that will educate and draw interest.
  • Describe what your company is all about and what you are selling.

    Explain How the Customer Will Benefit – An Offer They Can’t Refuse

  • Are you a new business or offering new products or services?
  • Having a sale, opening a new location or creating a customer loyalty program.
  • Include additional items helpful to your offer (coupons, magnets, samples, etc…)

    Personalize the Message for Better Results

  • Research shows that almost everyone likes to get mail in their name.
  • Use Variable Data Printing to send personal messages to each recipient.
  • Include other customer information from your database when possible.

    Be Creative with Graphics, Photos and Colors

  • Make it brilliant and eye-catching, but not too cluttered.
  • Remember to keep it professional looking.

    Tell Them How and When to Respond

  • By email, mail, telephone, your website, or come in for a visit.
  • Give them a respond by date (e.g. act now or call today or give a specific date).

3. Have Mail Piece Printed, Prepared and Mailed

  • Hire us for printing, folding, inserting, stamping and pre-sorting your direct mail.
  • Add Unique Bar and Key Coding on each mail piece for List Identification and Response Tracking.

4. Analyze Your Results

  • Track your sales to determine your response rates.
  • Use QR Codes, PURLs or link to a landing page to help in tracking sales.
  • Keep and use your findings for future mailings.

Direct mail advertising is a highly targeted and cost-effective solution to finding new leads. More people will become aware of the products and services your company is selling. It is also a great opportunity to build customer loyalty so that you will keep your current customers around for years to come.

We are a professional direct mail marketing, printing and fulfillment company with over 30 years of experience with direct mail campaigns. Let our team help you to create the perfect marketing piece that will connect with your customers. 

Contact Millennium Marketing Group at 407-998-1100. 

Direct Mail Advertising for Your Business

In today’s world where almost everything is digital or online, it is interesting to note that direct mail advertising is still one of the best ways to reach existing or prospective customers. Direct mail is a cost-effective and efficient way to reach a target audience. Direct mail uses the postal service (USPS) to send advertising pieces such as brochures, catalogs, flyers, letters, postcards or self-mailers to a targeted address. The right direct mail marketing campaign can help you achieve customer loyalty, improve sales and attract more repeat business.

Direct Mail Advertising Can Help You:

  • Seek out new customers.
  • Keep in touch with current customers.
  • Promote new products and services.
  • Strengthen your company brand.
  • Get your website noticed.

The Advantages of Direct Mail

 Target Who You Want – Direct mail lets you select who you think will be more likely to respond to your message. You can target your customers by age, demographics, income, lifestyle, location or many other options. Deliver your best sales efforts right to their address.

Better Response Rates – Direct Marketing Association (DMA) states that 79% of consumers will act on direct mail immediately, compared to only 45% for email. DMA also said 40% of consumers try new businesses after receiving direct mail, and that 76% of Americans have been influenced to purchase by direct mail.

Return on Investment – You will get a better ROI when compared to other marketing options. U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; that is a 1,300% return – per Print Drives Commerce 2013. According to the Direct Marketing Association (DMA), in 2014 every dollar spent on direct marketing advertising resulted in $12.61 in direct marketing-driven sales.

Flexible Options – You can be as creative as you want and tailor your direct mail campaigns to suit your audience and your company’s budget. You have a wide range of direct mail formats, graphics, colors or fonts to choose from.  If you want to stand out, do and say something different. The choice is all yours.

 Mail is Preferred – DMA 2013 said 56% of consumers think print marketing is the most trustworthy of all marketing channels. 73% of US consumers said they prefer direct mail for brand communications because they can read it at their convenience – per Epsilon’s 2012 Channel Preference Study.

 Make it Personal – Using Variable Data Printing, you can personalize your entire direct mail piece. Everything from the text to the photos can be personalized based on the selected fields from your database. You can address your customers by name, talk to them individually and appeal to their own interests. DMA said 70% of Americans say that direct mail is more personal than email.

 Measurable Results – Mail lets you track the success of your campaign. By tracking and analyzing your results, you’ll see what’s working for you and what’s not. You can adjustment future mailings when needed. Bar or key coding can help identify and track response rates.

You Are Not Alone – We are always here to assist you with our equipment, experience and expertise.  Let our team help you create and manage an effective direct mail campaign that will grow your business.

If you have questions, or would like more information on our Direct Mail Advertising Services, Please contact Millennium Marketing Group at 407-998-1100.