Monthly Archives: July 2015

Variable Data Printing

Variable Data Printing (VDP) is a form of on-demand digital printing from computer databases where you have the ability to change or modify the text, graphics or photo images on each separate marketing or informational document, during the laser printing process. Each sheet of paper that is printed can contain a unique picture or information, one right after the other without slowing down the printing process. This allows you to create one-to-one messages that are personalized to each recipient.  It is also a great tool for target marketing campaigns.

You can use Variable Data Printing on brochures, contracts, coupons, invoices, marketing items, newsletters, postcards, training materials or any printed piece. Your choices are endless.

VDP is used by many different companies for marketing, financial, informational, and educational purposes. Perhaps you can think of ways that your company can use VDP to create relevant and personalized documents, to help you stay ahead of the game.

Advantages of VDP in Marketing

  1. Adjust the Mailing List Data– Variable data printing allows you to create custom copy and information to grab people’s attention. Adjust the information on your direct mail campaign based on demographics, zip code, age, marital status, apartment or a house, or any other information you have available. Your customized information will be put together to form a unique marketing piece for each person.
  2. Increase Your Response Rate – Personalized marketing campaigns will greatly increase your customer response rates by as much as 500%. This will also Decrease your Cost per response.
  3. Increase Return On Investment – By having the ability to change pictures, text and graphics on-the-fly for each record on your mailing list, making each piece relevant and personal.
  4. Use Different Colors, Fonts, Graphics or Photos – The variety to attract attention is unlimited.
  5. Include Images, Graphs and Maps – You can change up your images and maps using variable data printing. Show exactly where your store is compared to their location. Or show custom images based on that specific person’s demographic. Making sure you are sending the right message to each recipient at the right time.
  6. Segment Multiple Locations – If you have multiple companies or office locations, you can customize the print by adjusting the address or telephone numbers and graphics or any other information for each specific customer, all in the same print run.
  7. Reach People Interested in Your Products or Services – You can use information to target market to your customers by their specific interests such as fashion, sports, pets, travel, or dining and entertainment choices.
  8. Tracking Your Responses – By using specific information, you can track your response rates.

We have over 22 years of experience with Variable Data Printing to assist you in developing a successful marketing campaign with our VDP services. To learn more about VDP, please contact Millennium Marketing Group at 407-998-1100.

The Benefits of Outsourcing Fulfillment Services

Your goal is to grow your company.  You want to be more efficient, reduce waste and focus your attention on sales and marketing to your existing customers and gain new customers as well.  You have limited time and resources to do everything and you need a new plan.  What a great reason for outsourcing Fulfillment Services.

 There are Several Types of Fulfillment Services to Consider:

Marketing Fulfillment – You short-handed or on a deadline and could use some extra help with your marketing strategy. You want to rely on a qualified team to help produce the perfect marketing products to send to your customers.

Product and Order Fulfillment – Whether it is a pick and pack order or any order that needs to go out to a customer, the fulfillment services company you select could process the order and ship it, both promptly and efficiently.

Print and Mail Fulfillment – The ability to have anything from marketing pieces to informational documents printed and finished and then shipped to specific locations or mailed out at the lowest possible postal rates.

Transpromotional Fulfillment – You need to send your customers invoices and/or statements.  You want to combine a marketing piece with that billing item.  Wouldn’t it be great to find an experienced company that can do both for you.

Event and Trade Show Fulfillment – From designing and printing effective brochures, media kits, signs or informational literature to preparing giveaways or goody bags and then delivering everything to your event or trade show on schedule.

Advantages of Outsourcing Your Fulfillment Services:

  • Improve your operations at a savings of up to 1-5% and still provide quality service to your customers.
  • Help maximize your budget costs to perform required duties and improve your bottom line.
  • Reduce costs and waste using digital and variable data printing. Only print what you need, when you need it.
  • Receive possible volume discounts for any shipping or mailing supplies purchased in bulk.
  • Reduce workforce and administrative expenses – at peak times when you need extra help, let the experts manage all your concerns related to additional staff requirements.
  • Save time and relieve stress by turning these duties over to an experienced and organized staff: folding and inserting, packaging, crating and shipping merchandise, figuring proper postage and trips to the post office.
  • Automate some of your required business services with access to state of the art technology and specialized machines and equipment to get the job done faster and more efficiently.
  • Professional printing, packaging and mailing services with better organized procedures to get the job done right.
  • More experience in processing high volumes of work and shipping or mailing rush orders on demand.

 Don’t Forget About the Benefits from These Related Services:

 Document and Inventory Management – Improve inventory control and secure all your documents in the same place. Your marketing items, books, paper, envelopes or anything you want to have in stock, will be ready to use when you want.

Kitting and Assembly – You need the assembling or kitting of various products or information handled by professionals at your specifications and knowing the finished items will be sent to the right place and within budget.

Bindery and Finishing – You want to make sure that your printed pieces are finished properly with these services: binding, collating, cutting, folding, inserting, gluing, labeling, mounting, perforating, stapling, tabbing, and shrink wrapping.

Warehouse and Storage Space – You don’t have the time, manpower or room to operate a large warehouse. You want a place to store your products and items in an organized, secure and fully insured environment at a reasonable cost.

Find a company that has the knowledge, experience and facility to handle all your Fulfillment Needs.  To learn more about how outsourcing can help your business, please call Millennium Marketing Group at 407-998-1100.