Consider Using Variable Data Printing in Your 2017 Marketing Plan

Why not try a different approach to marketing that will draw attention to your company. Personalized printing is the way to go. Variable Data Printing has raised on-demand printing to a new level. Not just in advertising, but in communicating directly with your specific customers. When you personalize your print you will get a more efficient way to talk to your customers and it will give you a higher rate of return on your investment. It will also help save you money in the long run.

Variable Data Printing is a form of digital printing that combines information from your database records with your preset document design, allowing a unique printed piece for each customer. We can print direct-mail pieces with messages customized to all your customers. A full range of personalized targeting is available to you, from simply changing a name and address to printing fully personalized one-on-one communications.  At Millennium Marketing Group, we have years of experience with Variable Data Printing.  We can vary images, text, graphics and even layouts unique to each recipient. From post cards to newsletters, short run print, on demand brochures, stationery, letterhead, in four-color process or black and white, we have the digital production presses and the software to do the job.

Print advertising has always been an effective way to reach your current or potential customers. Another way to improve your marketing efforts is by combining print advertising with some other forms of marketing. Customers today turn to digital communications, so why not reach them in as many ways as possible. Consider adding your social media sites and your company website and blog links to your direct mail for a stronger more effective marketing campaign.

Let us show you how Variable Data Printing will help your company communicate better with your customers. Call Millennium Marketing Group today at 407-998-1100.

USPS New 2017 Shipping Rates

USPS 2017 Shipping Rate Changes: Flat Rate, Priority, First Class, w/ Tables
By Heather Nix, Jan 21, 2017

The USPS 2017 rate changes take effect January 22nd across all shipping services. Overall, rates increased for most products, weights, and zones, but USPS has chosen not to increase rates for international services. We’ll go over changes to USPS’ most popular shipping services including Priority Mail, First Class Package, Flat Rate, and Regional Rate.

Here are a few change highlights:

  • First Class 1-8 oz packages now have two price points: $2.61 for 4oz and under, and $2.77 for 5-8oz. Good for simplifying package rates on shipments less than 4oz, but a 17-cent increase for sellers that ship out 5-8oz packages
  • Priority Mail rates for packages under 8lbs are up 3.9% on average, but some rates are down as much as 47-cents
  • There will be no changes to Priority Mail International, Priority Mail Express International, or First-Class Mail International Package Service rates

Please note: We use Commercial Plus Pricing for this entire post (CPP). USPS has also updated Retail and Commercial Base Pricing (CBP) rates, however, for the sake of consistency we’ll only be covering CPP. You can get CPP rates by using ShippingEasy for your eCommerce shipping.

Flat Rate 2017 Rate Changes

One of the biggest rate changes people look for are to USPS Priority Mail Flat Rate boxes and envelopes. This shipping service is a go-to for many online sellers for its simplicity, free packaging, and competitive rate no matter how heavy or far the package is traveling. Padded flat rate envelopes, arguably the best value of all flat rate services, will see a 40-cent increase, making it 5 cents more expensive than using a Small Flat Rate Box.

flat rate changes 2016 2017

 

Priority Mail 2017 Rate Changes

Priority Mail is the core parcel shipping service for USPS. It’s a versatile shipping service that is used to ship millions of packages each day.

As an example, we’ve taken 2 lb. packages and compared 2016 rates to the new 2017 rates going to various Zones:

priority-mail-2016-vs-2017

 

To quickly glance over 2017 Priority Mail rates, here is a rate chart for 2017 Commercial Plus Priority Mail shipments:

priority mail 2017 rate chart

You can look at a comparison of popular 2017 rates on our USPS rate tables.

First Class Package 2017 Rate Changes

First Class Package service, USPS’ most popular and cheapest service to ship packages under 1 lb., will see an increase across all weight categories with an average increase of 21 cents. The lightest packages, from 1 oz. to 4 oz., will only see a 1 cent rate increase. While all other rate increases are over 10 cents, 9 oz. packages will only see a 2-cent increase, which looks like a sweet spot to hit for shippers.

first class package rates 2016 vs 2017

 

Regional Rate Shipping 2017 Rate Changes

Regional Rate service, a less used but useful shipping service that comes in preset boxes you order online and is cheaper when shipping short distances, will see a small rate increase for both Regional Rate Box A and Regional Rate Box B. One outlier is a 49-cent rate reduction for Box A shipments going to Zone 8, but Regional Rate shipments are designed to be shipped to Zones 1-4.

Regional Rates Box A 2016 vs 2017 rates

 

Regional Rates Box B 2016 vs 2017 Rates

 

Priority Mail International and First Class Package International 2017 Rate Changes

A nice move for USPS, international shipments won’t be seeing any rate increases this year, which many eCommerce sellers will be thankful for. First Class Package International will still be a very competitive service, especially since it is going another full year without a rate hike.

Conclusion

While USPS is increasing their rates, the increases are modest and below the percentage increases UPS and FedEx implemented for their services. Commercial Plus Pricing will also still be available to give sellers better discounts on packages.

 

How Does a Business Succeed?

A successful company is always consistent and committed to their efforts. Keeping a positive attitude toward their business and their industry is essential. They must stay focused on the mission and have an effective organizational structure that functions smoothly. Each employee must know their responsibilities and work together as a team supporting one another.

A successful company should work on building long-term customer relationships to keep the business going, and network with good vendors for resources and support to help the business thrive. It is also a good idea to develop a partnership with your clients to show that you are all working towards the same goals.

Fulfillment Partners Inc. d/b/a Millennium Marketing Group has been in business since 1977.  We are a proven leader in the direct marketing business. Our team of professionals brings decades of experience to help our customers in planning and executing successful, results-oriented marketing programs. We offer the latest in direct marketing techniques mailing list procurement, variable digital printing and the finest fulfillment services around.

We are always open and honest with our clients about expectations and any special challenges that may arise. Millennium Marketing Group is your partner and we work with you from start to finish. Our customers rely on us daily to make sure that we correctly complete every detail of their projects and always deliver them on schedule.

At Millennium Marketing Group, we have earned our reputation through years of dedication and excellence in service. Our customers know that our knowledge and skills help prove our ability to always get the job done right.

Let us show you what we can do for your company. If you would like to know more about us, please call Millennium Marketing Group at 407-998-1100.

How to Get the Best Postal Rates for Your Mail

Does your company mail out invoices, statements, direct mail advertisements or any other mailing items? We can help you save time and money on your postage and mailings. The USPS offers discounted postage prices for mailings of 500 or more pieces for First-Class Mail and for 200 items of Marketing Mail, that are in a special postal presort order, from a letter shop like ours. Millennium Marketing Group is an experienced company that understands how you can save the most money by taking advantage of the discounted postage rates that you may qualify for. Presorting your mail will also speed the delivery times of your mail pieces.

Our progressive mail system lets us barcode and presort your mail according to prescribed US Postal Service regulations. Presorted mail is easier and faster for the USPS to process. The ease of processing allows the Postal Service to charge you less money for postage. Whether it’s first-class or standard mail, we will find you the best possible postage rates. Once presorted, your mail is then put into trays, sacks and pallets and delivered to the USPS for mailing at a discounted rate.

We Offer a Fully Staffed Mailroom

The USPS offers these discounts on presorted mail pieces to decrease the need for added handling by USPS post office machinery and staff. We will work with you to check USPS requirements to maximize your postage discounts.  We have the software necessary to fully process your mail to both standardize the addresses for the fastest delivery by the USPS, but also alert you to ways to reduce wasted postage and printed materials. Our addressing and sorting equipment is state of the art and will assure that we process your mail pieces quickly and at the lowest rates possible by the USPS.

Some of Our Services

  • Data Processing
  • Digital and Variable Data Printing
  • Direct Impression Addressing
  • Duplicate Identification and Removal
  • Inserting and Mail Piece Assembly
  • Laser Label Addressing
  • Mail and Data Merging
  • NCOA – National Change of Address Processing
  • Personalized Mailings
  • Presorting and Mailing
  • Review Postal Regulations for Your Projects
  • Tabbing and Sealing

We have valuable knowledge, industry experience and the right resources to help you with your mailings and what you pay for postage. If you want to learn more about how we can help you, please call Millennium Marketing Group at 407-998-1100.

Need Help with an Event, Meeting or Special Project?

Where can you find a company to help with promotional and event marketing fulfillment or assist you in having a successful meeting?  Millennium Marketing Group is well-known for handling such projects in a professional and trustworthy manner. We always get the job done right and on schedule for tasks big and small. Whether you need a one-time job, ongoing programs or on-demand services for your projects or operational work, we are here for you.

Our Services Include

  • Annual General Meeting Fulfillment and Logistics
  • Assembly and Kitting
  • Custom Product Finishing
  • Deliver and Return Materials to Desired Locations
  • Digital and Variable Data Printing
  • Event Marketing for Conferences or Meetings
  • Loyalty and Sweepstakes Programs
  • Mailing and Shipping
  • Merchandise Storage and Inventory
  • Packaging or Bagging
  • Promotional Distribution
  • Reward Programs
  • Wide Format Printing of Banners and Signage

Benefits of Using Our Company

Our fulfillment services will help streamline your operations with practical solutions, eliminating the need to hire more employees to finish a job or having to rent additional office or warehouse space. We can save you time and energy organizing and coordinating duties, so that you can focus on more important company matters. Our team supporting your projects is an important step in leaving a good impression with your customers, employees or stockholders.

Save time and money with our inventory management and quality control.  Get the help you need in preparing for an event or completing a special project.  We have over 35 years of specialized experience helping businesses succeed.  Our services also include document/marketing material editing and printing as well as mailing and delivering items to businesses or consumers. We also store anything until you need it or set items up for scheduled rollout phases. We always assist our customers by following up on important details to help everything run smoothly and meet their goals.

Some Markets We Service

  • Advertising and Marketing
  • Charities and Non-Profit Companies
  • Entertainment and Resort Operators
  • Healthcare Facilities
  • Insurance Companies
  • Membership Organizations
  • Printing Companies
  • Restaurant Establishments
  • Retail and Wholesale Outlets
  • Seminar and Training Companies

Want to learn more about how we can help you? We have valuable knowledge, industry experience and the right resources to make your event, meeting or special project a complete success. If you have a project you need handled and would like a quote, please call Millennium Marketing Group at 407-998-1100.

Creating Effective Sales Kits

A sales kit is an important tool for marketing your business. It is a visual presentation of sales and marketing items telling potential customers about your company. What you do, what you sell, and the services you can offer. You will also want to explain how your business can benefit customers by offering them unique solutions to their needs. Convince them that your company is better than your competition. Write it in a consistent and easy to read format that looks professional.

A sales kit is dynamic in the sense that it should be an ongoing project that changes as your company changes. If your products and services change or your potential customer’s requirements change, then you should adapt your sales kit to match what you can do for them. Change out printed materials for various needs or for a specific audience.

 How to Use Your Sales Kit 

  • Mail or deliver to potential customers.
  • Use to cross-sell to existing customers.
  • Have your customers give them out as a referral.
  • Leave behind after a sales call.
  • Pass them out at events or trade shows.

You can customize your sales kits to meet a variety of sales opportunities, depending on what you want to accomplish with your target market. Here are some key items to include in your sales kit:

 What Goes in a Sales Kit

  • Start with a presentation package to hold everything together, such as a professional looking box, pocket folder or binder. Include your company name and logo on the front.
  • Business Cards
  • Cover Letter with Contact Information
  • Sales Letter
  • Company Brochure
  • Products and Services List
  • Pricing Information (if applicable)

 

 

Other Items to Add to Your Sales Kit 

  • Catalogs
  • Case Studies
  • Client List
  • Frequently Asked Questions
  • Multimedia (CDs, DVDs or Flash Drives)
  • Samples or Promotional Products
  • Testimonials
  • White Papers

 One of the most important items to include in your sales kit is a “call to action”, which will urge the reader to get in touch with you immediately or as soon as possible. Say something to entice them to want to hear more about your company.

Design, Production and Fulfillment of Sales Kits

A creative and well-designed sales kit will draw attention to your company and help boost your sales results. Millennium Marketing Group can help you build and put together a customized sales kit for your company. Since each sales kit is different and the process would vary, we can meet with you to determine what is best suited for your company. We can produce the personalized printing materials, and then handle the fulfillment duties such as assembling the kits and preparing them for mailing or delivery.

Want to learn more about how we can help you create effective sales kits? We have produced sales and marketing kits for our clients for over 35 years.  So just call Millennium Marketing Group at 407-998-1100.